The Sierra Leone Commercial Bank (SLCB) has officially welcomed Housemates Salone Season 4 winner, Suad Baydoun, into its family as a Brand Ambassador.
The signing ceremony was held at the bank’s head office on Siaka Stevens Street in Freetown, bringing together representatives from SLCB and Suad Baydoun.
Speaking at the ceremony, SLCB Deputy Managing Director Festus Sowah described the partnership as an opportunity for two brands to come together as one family, while officially welcoming Suad Baydoun to the SLCB family.
Mr. Sowah said the partnership forms part of the bank’s efforts to change public perceptions and highlight its commitment to creativity and innovation.
“We want people out there to see us for who we truly are and not the perception that we are an old-fashioned institution. We are very creative and innovative,” he said.
He added that the partnership will help deepen trust and strengthen relationships between the bank and its customers.
“We believe this union will deepen trust and relationships. We are confident you will bring what we need to continue serving the people of Sierra Leone by providing world-class services and products,” he said.
The Director of Corporate Secretariat at SLCB, Victor T. Biandoma Esq., said both parties are committed to working together in a common interest to ensure the success of the partnership.
“We are all going to work in a common interest to ensure our interests prevail above all else. We are looking forward to a very good relationship, to extend our capacity and to make us go further,” he said.
For her part, Suad Baydoun described the partnership as a significant milestone in her journey, expressing her honour at becoming a representative of the financial institution.
“Today marks a significant milestone in my journey, and I’m incredibly honored to announce that I have officially signed as a Brand Ambassador for Sierra Leone Commercial Bank,” she said.
She added that the partnership goes beyond a title, but represents an opportunity to associate with an institution that has supported individuals, businesses, and communities across Sierra Leone.
“This partnership is more than just a title; it’s an opportunity to represent a trusted institution that has played a vital role in supporting individuals, businesses, and communities across Sierra Leone,” Suad Baydoun said.
